Flip It is doing pretty well (I guess). It hit #5, it spent around 3 days in the Top 10, and it is still at #71 around 9 days after launch.
Two reviewers thought it was too hard. Which is pretty reasonable feedback. We put up a list of hints for Flip It which now encompasses the first 30 levels.
Those two reviewers gave it 4 stars. Which is a very fair rating – we really didn’t know what Kindle owners would think and didn’t expect to be batting 1.000.
Here’s something you might find interesting. It’s a few of the images that were candidates to be used as the main product image for FlipIt.
Note: All images are designed by Sergey S. (our star designer).
* Images after the break
Decided not to go with this because a tree without leaves is rather dismal.
Too Complicated.
We really liked this – with the angled view for a little bit of a flip.
This was actually the first image we thought about seriously using. The reason we didn’t submit this was the potential for conflict with Amazon’s standard boy under tree image.
We do really like it – it’s bright, it’s got the squares. A downside is that the name is not very clear.
Around this time we started playing with the notion of adding ‘40 levels of fun’ to the main image.
This was the first mock-up.
Next, is what is probably one of my favorites.
At this point we were pretty sure we wanted to go with this image.
The problem was that it said nothing about what the game might be like. Also, it’s a photo and not exactly an icon/something that would stand out in a page with 10 other product images.
So we got the idea of putting a smile on the squares and making them more likable.
And another variant was one that had more of a focus on the squares. 
This one was very, very close to what we had in mind. The smiling squares and one that’s winking. The ‘40 levels of fun’ tagline and the Flip It title.
Then we started playing around with borders and variations.
The First Variant.
The Second Variant.
After that, we got the suggestion to add some polish to the image. That meant a few more variants before deciding on the final image we went with.
I really have no idea whether this qualifies as good or not in your book. We love it.
Would be interested in hearing your thoughts – Which of the main images is your favorite? Why?
Filed under: 7 Dragons Tagged: | flip it image, flipit
